Back Of The Napkin Business Model


Back Of The Napkin Business Model
A slang term that refers to the representation of the basic components of a business model excluding any fine details. It incorporates only the core ideas and success factors of the business. The name comes from the notion that a quick outline of a business can be easily sketched on the back of a napkin to sufficiently demonstrate its fundamental concepts.

The slang term comes from a hypothetical scenario in which an entrepreneur pitches an idea to a potential investor over coffee, dinner or a drink. The entrepreneur quickly sketches the business model on the back of a napkin to demonstrate the feasibility of the business.

This type of business model should probably only be used as part of the initial stages of planning. A final business model should be drafted for clarity and color, including complete details on all operations as well as the short-term and long-term visions of the business. Without a clear understanding of how a business will operate and bring in sustainable revenues, the probability of building a successful company is low.


Investment dictionary. . 2012.

Look at other dictionaries:

  • List of British words not widely used in the United States — Differences between American and British English American English …   Wikipedia

  • List of The Real Hustle episodes — This is an episode list for The Real Hustle. All dates are the first broadcast on BBC Three in the United Kingdom. Contents 1 Series 1 2 Series 2 3 Series 3 4 Series 4 …   Wikipedia

  • Diffusion of technology in Canada — This article outlines the history of the diffusion or spread of technology in Canada. Technologies chosen for treatment here include, in rough order, transportation, communication, energy, materials, industry, public works, public services… …   Wikipedia

  • Mory's — Mory’s U.S. National Register of Historic Places …   Wikipedia

  • List of Saturday Night Live commercial parodies — This television related list is incomplete; you can help by expanding it. The following is a partial list of Saturday Night Live commercial parodies. On Saturday Night Live (SNL), a parody advertisement is commonly shown after the host s opening… …   Wikipedia

  • Whitey Bulger — James Whitey Joseph Bulger photograph taken in 1994 FBI Ten Most Wanted Fugitives Charges Racketeering influenced and corrupt organizations (RICO): Murder (19 counts) …   Wikipedia

  • Rock of Love with Bret Michaels (season 1) — For the second season, see Rock of Love with Bret Michaels (season 2). For the third season, see Rock of Love Bus with Bret Michaels. Rock of Love with Bret Michaels The cast of Rock of Love Format R …   Wikipedia

  • List of Moral Orel episodes — This is a list of episodes for the Adult Swim animated television series Moral Orel. Contents 1 Series Overview 2 Season 1: 2005 2006 3 Season 2: 2006 2007 4 Seas …   Wikipedia

  • Psychopathic Records — infobox record label name = Psychopathic Records parent = founded = 1991 founder = Alex Abbiss Insane Clown Posse distributor = Zomba Recording Corporation (1995) Hollywood Records (1997) Island/Def Jam (1997 2001) Red Distribution (2002 Present) …   Wikipedia

  • Japan Airlines — Not to be confused with Air Japan, the charter carrier. Japan Airlines 日本航空 (Nihon Kōkū) IATA JL ICAO …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.